4 Types of Web-Based Help All Small Business Owners Need

To grow a small business, it’s often necessary to invest in a good marketing strategy that gets your message in front of your target audience, drives traffic to your website or blog, and builds long-lasting relationships with new and existing customers. Some marketing strategies come with a higher risk and investment, while others like content and social media marketing are relatively inexpensive and low-risk. Blogging is one affordable content marketing tactic that comes with a high reward, but it’s not as simple as creating a blog and updating it once every few months. As the experts at Discover How To Work From Home point out, there are eight basic actions to building and maintaining a successful small business blog.

As a busy small business owner with many hats to wear, it’s unlikely that you’ll have the time and skills needed to run a content marketing strategy without some outside help. And fortunately, four types of freelancers are available to help with your content marketing efforts — including web developers, writers or bloggers, graphic designers, and social media marketers. Read on for some tips on hiring the web-based help you need to grow your small business!

1. Web Developers

If you don’t already have a website and/or blog for your small business, you may need to enlist the help of a freelance web developer. You may be able to build your own website in some cases, but other projects will require you to hire a developer with front-end, back-end, or full-stack development experience. Typically, the type of developer you’ll need for your web-based projects will depend on the website you’re building and the nature of your small business.

2. Graphic Designers

When developing your small business website and blog, you may need a graphic designer to create engaging visual elements such as logos, images, and infographics. Graphic designers can also help you to create visual concepts for your social media pages, e-newsletters, and print materials — and many designers are available on an as-needed basis if you’re not looking to hire a full-time employee. Plus, you can easily find graphic design professionals online through freelance job boards like Upwork.

3. Writers and Bloggers

In addition to creating a website and blog for your small business, you’ll need optimized content that increases visibility, boosts sales, and builds credibility with new and existing customers. If you’re not a skilled writer, however, you can hire a freelancer to help with you with everything from:

  • Creating written content for your business website and blog.
  • Guest posting on other websites.
  • Writing content for e-newsletters, press releases, social media posts, and infographics.

4. Social Media Marketers

Web developers, graphic designers, and writers are all valuable assets when growing a small business, but a social media marketer can help you to take your business ventures even further. With the help of a social media specialist, you’ll connect with your customers more easily, build new relationships, educate and inform your online followers, and drive traffic to your business website. Marketing a small business on social media can be a challenge when you’re already busy running the day-to-day operations of your business, but a skilled marketer can help to boost your online presence and grow your business over time.

The Bottom Line

Even if your small business is struggling to stay afloat amid COVID-19, it may be worthwhile to invest in a good content marketing strategy and hire these four types of freelancers to assist you in implementing it. By hiring a freelance web developer, graphic designer, writer, and social media marketer, you’ll improve your online presence, boost sales, and take your business ventures to the next level — even if you can’t afford to hire permanent, full-time employees at this time.

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Successful Online Marketing Tips

Thousands of people are searching for ways to become successful marketing online.
People without work search for online opportunities. They use terms like “work from home,” “affiliate marketing,” and “online business.”

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If you’re involved in internet marketing you know how important traffic generation is to your success

Don’t Miss A Great Opportunity With Internet Marketing

Are you looking to increase profits through internet marketing? Are you hoping to maximize your business’ traffic through use of a website? If so, you’re not alone. The internet age is here and thousands of businesses are jumping on board every day. If you are looking to join the “in” crowd, you’ve come to the right place. Here we will take a look at some valuable tips for getting started in marketing your business.

Asking visitors to register at a website is a big step, so wise webmasters will make the process as painless as they can. Simplifying registration processes is part of a customer-friendly internet marketing plan. Personal information should never be solicited unless it is absolutely necessary to some service the website offers. The simpler registration is, the fewer potential customers it will scare off.


If you have headlines on your site, include your keyword phrase in this location. Search engines will assign a higher point value to headlines in the algorithm that is used to rank your site, making this an important location to insert it in. Understanding the location of where to include keywords is optimal to increasing traffic to your site.

If you want to maximize traffic on your Internet marketing site, make sure you give your visitors a reason to return to your website. Providing valuable content, providing relevant information and providing a positive website experience will mean return traffic for your website. This can increase your profit and ensure long term success.

Internet marketing is a valuable tool, and more businesses are deciding to take advantage of it every day. In this article, we have presented you with some important tips that can get your business on the road to a successful marketing campaign. Institute these tips, and you are sure to gain exposure and increase profits, too.

Internet Marketing Found On the Web

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Increase Web Visitors: How to Drive Traffic to Your Website

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Digital Marketing for Retailers: 5 Online Marketing Tools to Drive More Traffic To Your Store

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Full service local, internet marketing company south of Grand Rapids MI. Driving traffic to websites SEO, PPC Ads, Social Media strategies, email marketing.

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Get the latest marketing strategies and tactics that will move the needle forward for your business. Come take a look and see for yourself!

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Successful Retailers Drive Store Traffic By Starting With Mobile Devices

Digital has changed the shopping journey. Consumers have countless resources at the tap of a finger this forces retailers to rethink the entire experience. Some purchases have to be completed in person. Here’s an example of how the journey for buying a car has been upgraded for modern consumers.

Ceros raises $14M for its interactive content platform

Ceros allows marketers to create animated, interactive content.

5 On-Site SEO Factors That Matter Most

Here are the top five on-site SEO factors that you should always keep in mind when designing and auditing your website.

‘Arbitrage in the iGaming niche’ presented by Ruslan Baybekov, CEO at MaxTarget.ru and Webartex.ru

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Policybazaar: PolicyBazaar-owned DocPrime touches 1 million unique visitor milestone, Technology News, ETtech

According to a statement by the venture, millennials and digital natives between the age group of 18-25 and 25-30 form the highest segment of unique visitors.

Internet Marketing Videos

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Web Traffic Is The Lifeblood Of Your Online Affiliate Marketing Business. Web Traffic Can Make Sales. Watch The Video As I Explain The Two Types Of Web Traffic.

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Introduction to Internet Traffic: Digital Marketing Strategies

Introduction to Internet Traffic https://www.cakeboxacademy.com Traffic is the lifeblood of any business.

Affiliate Marketing Traffic is NOT Your Biggest Problem! (But What Is?)

If you’re just starting in affiliate marketing, you probably think getting affiliate traffic is going to be your biggest challenge.

How To Make $80 a Day With CPA Marketing | Free Traffic Method

In this video, I show you how to make $80 a day with CPA with free traffic.



digital marketing courses singapore and 3 tips how I create traffic to my website.

For this video about digital marketing courses Singapore , I am trying to demonstrate some of skills and knowledge that I learn during my digital marketing certificate courses.

Optimize Your WordPress Gravatar | Blog Traffic Increase Tips

Optimizing your WordPress Gravatar is an easy way to get more niche-targeted traffic that you can convert into leads and sales.

In Closing…

Online Marketing: Tips, Tricks, And Techniques For Success

If you are trying to market a product, make sure a hefty portion of your marketing campaign is concentrated on online tactics. Media consumption is becoming more and more digital, and you must understand the importance of online marketing to keep up with competitors. This article will show you several ways to improve your online marketing campaign.

If you want to use the internet to effectively market your business, you should take advantage of press releases. Media outlets thrive on these press releases and they can provide tremendous amounts of promotion. With more and more media outlets popping up in the internet age, you have even more opportunities for good press.

To start out with site-making and web rankings, keep your site on the smaller side. You can add in the pages later on as your traffic develops and as your customer base grows, but starting simple and launching your site small is the best approach. It’s like a recipe in a sense: you can always add, but it’s difficult to take away.


Don’t become too attached to your website’s design if you want to succeed at attracting traffic. There is always room for improvement. Take an honest, objective look at your site and work on fixing its flaws. If you can’t see any, ask someone else to take a look and help you see what needs to be fixed.

If you regularly participate in blogs, your website will inevitably get more traffic. When you participate in blogs, you get more leads, add size and value to your website and increase your visibility on search engines. Blogging is a great way to get more visitors to your real estate advertising site.

No matter what medium people use to access the internet (smart phone, touch tablet, laptop), more time is being spent online than ever before. Use this to your advantage in your marketing strategy. With the tips outlined in this article, you will get a head start in improving your online marketing skills.

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How to Stop Job Stress from Taking Over Your Life

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How to Stop Job Stress from Taking Over Your Life

Some degree of stress at work is inevitable. However, workplace stress shouldn’t stay with you long after the workday ends. If job-related stress is affecting your life both at work and away, it’s time to do something about it.

Reducing your stress doesn’t have to mean giving up career progress. Sometimes it’s exactly what you need to clear your mind and find a path forward. When people are less stressed, they are more productive, are more creative, and engage in higher-level thinking than when their minds are bogged down with stress.

Of course, there’s also the impact on health and quality of life. While ignoring workplace stress may help you meet deadlines today, it could harm your ability to maintain your job long-term. Chronic stress increases your risk of developing a wide range of health problems, including anxiety and depression, heart disease, digestive issues, obesity, and diabetes.

If you want to feel better today and maintain your health long term, effective stress management is crucial. To keep workplace stress in check, you need to do three things:

  • Practice self-care in and out of the office.
  • Balance your workload.
  • Manage workplace relationships.

Practicing Self-Care

Self-care describes the activities you do to maintain your physical and mental health. It includes basic yet underappreciated things like eating a well-balanced diet, getting enough sleep, and living an active lifestyle. It also includes the little things that help you feel connected to yourself, like participating in a hobby, spending time with friends and family, and relaxing in a peaceful environment. All of these things work together to create real benefits for your life. When you make self-care a habit, you’ll notice you feel more productive and capable, your self-esteem is higher, and you’re less prone to illness and malaise.

A demanding life presents many barriers to effective self-care. It’s hard to relax quietly if your phone never stops buzzing with work emails, and squeezing in healthy meals is tough when you have a boss who expects you to work through lunch. However, you can’t be effective at work if you’re not taking care of yourself. Managing your workload and office relationships is key to creating the time and space for self-care.

Balancing Your Workload

You can meet deadlines and excel at work without skipping meals or putting in long hours of overtime. The key is prioritizing your work, managing your time, and practicing discipline so you stay focused on the task at hand.

Entrepreneur recommends listing your tasks and rating them by urgency and importance. Things that are both urgent and important should come first, but you shouldn’t let a constant flow of urgent tasks prevent you from tackling important projects. Schedule your time so you can work on both short- and long-term projects, and watch the clock so you don’t spend too much time on any one task.

Managing Workplace Relationships

Sometimes it’s not your time-management abilities that are the problem. If the issue is that your job simply expects more than you can feasibly deliver, take a closer look at your workplace relationships. Are there clear boundaries between you, your supervisors, and your coworkers, or are you expected to drop everything to solve other people’s issues? Another common problem is a job that expects you to be on call at all hours.

It’s difficult to change established boundaries, but it’s not impossible. Read Inspiring Leadership Now’s blog for practical advice on saying no gently but firmly, weaning your team off after-hours calls, and doing so without losing your standing at work. If your boss doesn’t respect your boundaries, it may be time to look for another job.

You spend decades of your life working. If you spend that entire time living under chronic stress, your health may be too poor to enjoy the retirement years when they finally come. To be a better employee and a happier, healthier person, get serious about managing your work-related stress.

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As marketers, we are told that we should be article marketing. It is how you make money as an affiliate, it is how you promote your websites and it is how you add content to your virtual real estate empire.

Many people find article writing difficult to do because they are not used to writing. If you have the money, it can be outsourced. However, for many people starting out online, money is tight and so they can’t afford an outsourcer.

You can get articles written for a couple of dollars, but they are likely to be very poor quality. For a decent 400 to 500 word article you are looking to pay around ten dollars, possibly more depending on the niche and the author.

You can write the articles yourself, and it’s not that difficult to do if you follow a system. Many people suffer from writers block or are just not used to writing an article. It can be very daunting to sit down and write if it is something you are not used to.

Below is a system that works very well, it is one I use myself and you can be writing high quality articles surprisingly quickly with this technique. It really isn’t that hard and it enables even the most novice of writers to create decent articles rapidly.

Step 1 : Decide upon the niche you are writing in.

Step 2 : Determine which keyword(s) you are targeting in your article.

Step 3 : Determine the subject your article will be about.

Step 4 : Type into Google some of your keywords and see what problems and issues people are facing in that niche. What do they want to know? What is their pain? What solutions are they looking for?

Step 5 : Write a powerful, interest building title with your keyword at the start, if possible.

Step 6 : Write out four or five short sentences about the problem (don’t give away too much … you want your reader to buy).

Step 7 : Turn each sentence into more descriptive paragraphs, remembering not to give away too much information.

Step 8 : Write a paragraph introducing the article at the top.

Step 9 : Write a paragraph summarizing what was in the article at the bottom.

And there you have a good quality, unique article that you could spin or just submit to an article directory or use on your website. Content is king on the Internet, and unique content provides you with an edge over the competition.

This method will help you to quickly write articles, and it won’t be long before you can write a high quality article in under ten minutes. With practise, you will be able to do them in five to seven minutes easily!

And remember the more articles you have out there, the more you can potentially earn!

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Generate Traffic To Your Product Offer With A Giveaway Event

One of the easiest techniques you can use to generate traffic to your website is contributing a product to an online giveaway event.

If your product is a good value people will give you their contact information and you then have the opportunity to market your products to those people now and in the future – as long as they remain subscribers to your list.

For more methods for generating low-cost traffic to your marketing offers, check out this article.

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Many marketers get so caught up in the stampede for traffic that they spend all their time building links. They forget that one of the most vital parts of SEO are the on page factors.

These are not complex for you to do and are something that should be fundamental when you create a new site. WordPress is an ideal platform as it typically lends itself well to search engine optimization.

The first step is for you to ensure you have set your title tag correctly. This needs to be 64 characters in length. Any longer and it will be cut off and this will look very odd in the search engine results.

The title tag needs to tell people what your site is about in such a way to entice them in to your web site. It needs to include a keyword that is specific for the page the title tag is on. Every page on your website should have its own unique title tag. You should never use the same title tag on every page.

Next are your meta keywords and meta description. These tell the search engine spiders what your site is about. They are not massively important to the search engines, as most of them will analyse your site to see what it is really about.

These are important if you are using Adsense as without these meta tags in place, you find your Adsense ads are not focused on your niche.

The meta description is important because it appears in the search engine results. It is 150 characters for you to get people to click on your link and come to your website. You need to be concise and enticing in the same sentence.

Your meta keywords and description should also be unique for each page within your site.

Any images on your site have what is known as ALT tags. These are tags which provide an alternative description for the visually impaired. These are noticed by the search engines and can get your images ranking well. Make sure you do not attach the same keyword to too many ALT tags and add the word graphic, picture, image or something similar afterwards. This will again help tell the search engines your website is relevant for those keywords.

On top of this you can include your keyword in the header 1 (h1) tag on your page, i.e. the title in the text. This is another indicator to the search engines that your site is important for that keyword.

Using your keyword well within the text of your page and including related keywords around it will also help your site rank.

You must make sure you do not spam or keyword stuff any of your pages because it is a surefire way to get yourself dropped from the search engine results.

By performing some simple on page SEO optimization you can gain the advantage in the search engines. Remember that not all marketers do this, and this can put you ahead of your competition, which is vital for your profitable success.

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Create Your Own Product – Why You Really Need Your Own Product Arsenal

Create Your Own Product - Why You Really Do Need Your Own ProductsIf you look around the net for information about internet marketing you’ll find the majority of successful entrepreneurs recommending that you create your own product in order to enjoy the highest profit and income from your online business efforts.

They’ll also tell you that owning your own product gives you the best shot at growing a large list of buyers. And of course, your list decides the level of success your business reaches.

The reason behind that advice is because to reach the top rung on the entrepreneurial ladder you must be recognized as an expert in your niche and when you have enough knowledge to create your own product people will recognize you as an expert. There is a big market out there looking for good information products.

The simplest way to produce a product is to write about some type of information. There’s always room for high-quality information that people find highly valuable for solving their problems, soothing a hurt, or in some other way making their lives easier to live.

What do you create your own product about?

Before you start work on your product you must decide what niche you’ll work in. Consider the answers to the following questions as a first step:

What do I enjoy doing the most?

What is the area of my best knowledge?

What knowledge area can I comfortably write a novel about if I put my energies toward the effort?

Am I willing to commit to directing my energies toward that effort?

After you make the decision as to the niche you’ll produce your information product in you next want to research the subject of your product. Spend a bit of time on researching a niche on Amazon,

Make a list of a dozen or so ideas relating to subjects that you feel you want to write about. Then go to Google, Amazon, and Clickbank. Enter your ideas one-at-a-time into their search functions. You’re looking for search results that contain a number of products for each product idea.

After narrowing your ideas list down to four to six subjects that each have a number of information products go have a look at which of those products have high sales/popularity rates. List them in order of that.

Take the top subject on your list. That’s your first information product. Start writing what you know about it. If you can divide it into a variety of products do so. For instance; if your first subject is How to Start an Online Business you can write individual books about traffic generation, search engine optimization, content marketing, affiliate marketing, product creation, etc.

There are a lot more sub-topics involved in starting an online business, each providing the opportunity to create one, or more, information products by themselves. I think you get the idea here. You’re looking to create an arsenal of marketable products over time.

The more products for sell for a given subject the better the chance that you can create a successful product for that subject.

Competition is a good thing.

Now you have a new research project. You want to gather as much information about your subject as possible. Go do that. Add your own know-how to that research, gather it all together, and – using your own words to make it unique – turn it into a report, book, tutorial, or another form of an information product.

Make it the highest quality that your abilities allow. Here’s a new question for you: If your finished product was offered to you by someone else would you pay to get it for the information it contains?

If not then fix it until you would pay for it.

After you edit your product (or better yet have someone else do the editing because we do tend to miss our own mistakes) into a version you are proud of, turn it into a Portable Document Format (PDF). It’s a file type that all computers can read.

You can use Open Office to convert files from text to PDF format. Open Office is a suite of productivity tools very similar to Microsoft Office and Open Office is free to download to your computer.

One final thought. Don’t spend forever trying to make this a perfect product. Perfect is a nonexistent state anyway. It’s more important that your information is highly informative and helpful. If what you deliver gives value the reader will be happy and more than ready to purchase your future products.

So create your own product. Make it a high-quality product, make it look presentable, and get it on the market so your future customers can benefit from your wisdom.

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What Is Search Engine Optimization

Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be “submitted” to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.

Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.

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Website as Storefronts

A customer walks into the store, browses through products and shelves, picks up items, inspects, considers the prices, chooses a product and takes it to the cash register to pay. Now if you want to sell your products online, then your site must be enabled for e-commerce, where you must have the following features:

* You need to provide plenty of content and product description like sizes, dimensions, colors and comparisons with other similar products. It must allow the customer to choose a product, get a clear pricing and shipping costs on the product, complete the transaction and get an order number, and/or invoice confirmation via email. Allow your customer to choose a shipping method.

* You must tell the customer if the item is in stock or delivered against order. Ideally, you should have an email contact or live help if the customer has a question. Most importantly you must respond immediately! If you want to provide your own live chat and help desk services on your website, specialized softwares are available for purchase.

* Be sure your customer service links are large and clearly marked, so your client does not have to dig around to find information.

* Provide an ‘about us’ section or a section about your policies. If you have privacy statements and customer satisfaction policies, your customer will feel better about shopping in your store.

* You probably want to have customer quotes and references on the storefront page, as well, to let your prospective client know that others are happy with your service.

* Provide an FAQ with information about your return-back policies, guarantees, shipping prices and insurance charges if any.

* If you are so inclined, you can offer a print catalogue if the customer prefers to order one from your storefront and shop in the privacy of their homes.

* Do not annoy your customers by presenting products that are marked ‘sold’ or pages that say ‘under construction’ or ‘coming soon’.

* Do add new content frequently, so your returning customers will not be bored by seeing the same products they saw four months ago.

* If your site has got a date tag or has current references, be careful to change these references frequently so you don’t give the perception that nobody is attending or reading your site.

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