To grow a small business, it’s often necessary to invest in a good marketing strategy that gets your message in front of your target audience, drives traffic to your website or blog, and builds long-lasting relationships with new and existing customers. Some marketing strategies come with a higher risk and investment, while others like content and social media marketing are relatively inexpensive and low-risk. Blogging is one affordable content marketing tactic that comes with a high reward, but it’s not as simple as creating a blog and updating it once every few months. As the experts at Discover How To Work From Home point out, there are eight basic actions to building and maintaining a successful small business blog.
As a busy small business owner with many hats to wear, it’s unlikely that you’ll have the time and skills needed to run a content marketing strategy without some outside help. And fortunately, four types of freelancers are available to help with your content marketing efforts — including web developers, writers or bloggers, graphic designers, and social media marketers. Read on for some tips on hiring the web-based help you need to grow your small business!
1. Web Developers
If you don’t already have a website and/or blog for your small business, you may need to enlist the help of a freelance web developer. You may be able to build your own website in some cases, but other projects will require you to hire a developer with front-end, back-end, or full-stack development experience. Typically, the type of developer you’ll need for your web-based projects will depend on the website you’re building and the nature of your small business.
2. Graphic Designers
When developing your small business website and blog, you may need a graphic designer to create engaging visual elements such as logos, images, and infographics. Graphic designers can also help you to create visual concepts for your social media pages, e-newsletters, and print materials — and many designers are available on an as-needed basis if you’re not looking to hire a full-time employee. Plus, you can easily find graphic design professionals online through freelance job boards like Upwork.
3. Writers and Bloggers
In addition to creating a website and blog for your small business, you’ll need optimized content that increases visibility, boosts sales, and builds credibility with new and existing customers. If you’re not a skilled writer, however, you can hire a freelancer to help with you with everything from:
- Creating written content for your business website and blog.
- Guest posting on other websites.
- Writing content for e-newsletters, press releases, social media posts, and infographics.
4. Social Media Marketers
Web developers, graphic designers, and writers are all valuable assets when growing a small business, but a social media marketer can help you to take your business ventures even further. With the help of a social media specialist, you’ll connect with your customers more easily, build new relationships, educate and inform your online followers, and drive traffic to your business website. Marketing a small business on social media can be a challenge when you’re already busy running the day-to-day operations of your business, but a skilled marketer can help to boost your online presence and grow your business over time.
The Bottom Line
Even if your small business is struggling to stay afloat amid COVID-19, it may be worthwhile to invest in a good content marketing strategy and hire these four types of freelancers to assist you in implementing it. By hiring a freelance web developer, graphic designer, writer, and social media marketer, you’ll improve your online presence, boost sales, and take your business ventures to the next level — even if you can’t afford to hire permanent, full-time employees at this time.