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Many marketers don’t use video marketing simply because they don’t know how to get started on it. It isn’t actually that difficult and you will find it remarkably easy when you do use it.

Videos can very easily go viral and you will find yourself getting a lot of traffic from them. Plus, the search engines love video because it is very popular at the moment. You can often see a selection of videos in the top five ranking for any search term in Google.

Creating the videos doesn’t have to be difficult. You can create a live action video using your mobile phone or digital camera, or if you live in the dark ages, a webcam.

Using a tool such as Camtastia or Camstudio you can capture the screen and demonstrate some software or a website. These are very effective videos because people can see what they are buying or what they need to do.

Promotional videos can be created by Windows Movie Maker, which is installed on most Windows XP and above computers or on a website such as Jing or Animoto. These websites create some fantastic videos which you can use as adverts.

Your video needs to be concise, to the point and entertaining. You want your viewers to see your video and be captured and want to know more.

Before you start submitting your video, you need to know which keywords to use as tags. This means doing some keyword research. The Google External Keyword Tool will tell you everything you need to know, or you can use your own favorite tool.

You could manually submit your video to various video directories, but this takes a lot of time. You could outsource it, which will get expensive, or you could use a tool to do it. Alternatively, you can use the TubeMogul website, which is free to use.

This allows you to submit your video articles to a handful of video directories automatically. Once you have produced some videos and are established on their site you can increase the number of video directories.

Once the videos are approved (and some sites will turn them down) you can then sit back and watch your videos spread all over the Internet. They will be picked up by websites and other directories that feed off these main sites, giving you more of an audience.

Set up a Google Alert for your video name and you will be surprised to see how far a single video will get you. So long as you have put your URL in the description and in the video itself, then you will get a good amount of traffic from this.

Video marketing is emerging as a very powerful and effective method of getting traffic. It is still underused and one that you can start to use to further boost your sites in the search engines.

There are a lot of questions over the best method of submitting articles for maximum traffic and effectiveness. What are the best techniques and which are the most effective?

The first technique is to submit your article to the granddaddy of all article directories, EzineArticles. This site has built a reputation of being the best article directory in town. It is loved by marketers and by readers and most importantly, by Google.

It is a source of frustration to many marketers who find it hard to meet the submission guidelines or cope with the timescales for articles to be approved.

However, if you read their guidelines and stick to them, your articles will get through without a hitch.

Once they are in Ezinearticles you instantly receive benefits from it. Articles in this directory tend to rank very well in Google, even without backlinks to them.

Add in a few backlinks and suddenly you find your articles are ranking in the top ten for moderately competitive keywords. In fact, even without backlinks they can often rank well just because they are on Ezinearticles.

Once your article has been published you need to do some simple backlinking to it just to give it that extra boost in the search engines.

Firstly, take your Ezinearticle author RSS feed and submit it to RSS directories. You can either use a tool or do it by hand. If you are doing it by hand, just pick the top ten directories in a Google search and that will be good enough for now. You can always submit to more later on, so make sure you keep track of which ones you have added your feed to.

You can also use one of the many ping sites to ping your article. This does give Ezinearticles a lift, but it also gets your article noticed.

Finally, social bookmark your article. Again, you can either use a tool or do it manually. If your article is newsworthy and well written then you can look at adding it to sites such as Digg or Stumbleupon to get further links and traffic.

Of course, there are other article directories out there, but none of them carry the weight of Ezinearticles. Google Knoll is a current contender and is very popular with marketers who are using it to submit their articles too. So far though, these don’t seem to be ranking as well as Ezinearticles, but it is a good way to get the Big G to notice your sites.

For the other article directories it is not worth submitting articles manually to them, except maybe the top half a dozen big directories. Many of the rest get so little traffic it is not worthwhile, except for the backlink. Therefore you should either outsource or automate these submissions to free up your time to concentrate on building your business.

If you are submitting articles then you need to make sure they are on Ezinearticles for maximum traffic. Do some simple backlinking to your article and you will easily find your articles ranking well for their keywords and bringing you good traffic.