When the time comes for you to start thinking about creating digital products to market for your business, consider what’s already out there.
Almost every entrepreneur today focuses on building whole systems – or all encompassing functionality.
That’s fine in a way but will their customers use everything that system makes available to them? Why must they buy the entire system when what they’re looking for is a function that one component of that system accomplishes?
Keep those questions in mind when you’re creating digital products for the first time. Approach your creation process with the acronym “KISS” in mind.
You can call it “Keep It Simple Stupid”, “Keep It Simple Student”, “Keep It Simple Silly” – whatever you like.
Just keep it simple!
Creating Digital Products – One Product One Task
Design your first product to accomplish one task. Something your customers can use to do that one job they need to do right at this moment.
Then continue creating simple products – one at a time – that focus on doing one thing for your customers.
Your customer’s lives are complicated enough as it is without you adding to their daily confusion.
Sure, when they shop they look for products that have all the possible functions included. But how many of those functions do they actually need? How many of those functions will they actually use during the rest of their lives?
A singular task targeting product is easy for them to use and you can price it lower than a full system product requires. That saves them both time and money.
It simplifies their life.
And those complete systems tend to cause more confusion because of the learning curve involved with figuring out how to use them. Too many different functions to decipher to the point that one rarely learns how to accurately use even one of those functions.
Do you use every function on your cell phone? Or tablet? Or are there certain functions you bought that item for but accept the other functions merely because they came with the product. Functions that you knew you’ll never use when you bought it?
Give Them What They Need And Help Them Understand Why
Give the people what they need when you’re creating digital products. Then explain how it works to them in a way that shows them why that product is more important to own right now than that huge “everything’s right here for your use” product that they don’t need.
How do people buy apps for their phones? Each app does one thing. So people buy apps one at a time to do one thing they want to do. Then they buy another app to do another thing. Over time they collect a group of apps that perform the various activities they want done.
They don’t waste time or money getting apps that do things they aren’t interested in.
Approach your digital product creation the same way. One product for one problem solution – or one chore.
Once you have an arsenal of different one-solution products you can bundle them together in various packages that customize their uses for individual customers. Then you’ll have a valuable line of products.
Say your customers want to learn how to conduct market research. You start by creating digital products that each teaches one discipline of the research methods.
Your first product might be about how to identify the ideal customer for your niche and how to create an avatar for that ideal customer.
Product number two might be about identifying where your avatar hangs out. Where those ideal customers gather in groups so you can talk with them.
Product number three can approach the techniques for writing your marketing message so they understand why you’re the one business to buy from.
When you have individual products that cover all aspects of market research you can bundle them into product groups and use them as upsells for those customers who want more complete knowledge about market research.
When you’re creating digital products in this way you’re helping to make your customer’s lives less stressful and less confusing.
You’re smoothing their path toward success while at the same time paving your own.
