When it comes to email marketing you have a lot to put together.
And if you do not have a plan it is easy to forget a step here or there.
You have to write a subject – that is probably the most important item of your message. You gotta create an opt in form, create a list, convert opt ins into subscribers, set up your follow up messages, build relationships, and send out offers that fit into what your subscribers want & need – and have the right timing for their benefit.
To help you keep track of all this I found an email strategy checklist. It is in PDF form, and free to download.
Just go here: Step-By-Step Email Strategy.