You’ll need to perform 8 basic activities to build a successful blog site and keep it growing. Be sure to give these actions special attention.
1.Your successful blog site needs a specific niche.
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Every successful blog site covers one specific subject area or niche. That subject area can cover a broad array of topics as long as they’re related to the main subject.
For instance, your blog site might have the main subject of “Online Business” and that subject has a vast number of topics that relate to it. Those include marketing techniques, product creation/selection, market research, branding, customer service, traffic generation, list building…
There are many more but that should give you an idea of what I’m talking about.
Your number one action for starting a successful blog site is to choose your niche.
2. Select a platform for your blog.
Many budding entrepreneurs want to start their businesses as inexpensively as possible and the option to use a free platform for building a website is highly attractive.
The truth is those free website platforms do have their uses but none of those uses apply to your successful blog site. You should never consider any platform other than the self-hosted website.
With a free hosted platform you can’t completely control your site’s content and appearance as the site actually does not belong to you. It belongs to the hosting company. They typically place their own advertising on customer sites.
You also run the risk of having that company shut your site down without warning. If that happens you lose everything you’ve published on that site – unless you have a current backup.
There’s also the fact that when you use a free platform you won’t be regarded as a professional. Maintaining a professional appearance to your potential customers is highly important.
I recommend that you use the WordPress platform for your successful blog site. You download it at no charge and it’s easy to use once you go through an initial learning curve to become familiar with the dashboard. And there are plenty of online training courses to help you through that learning curve.
Here’s my link to some training you might be interested in having a look at:
http://discoverhowtoworkfromhome.biz/BloggingGuruBlueprint/
3. Choose the tools that work best for your site.
The WordPress platform has a lot of versatility in that there are tons of tools available to use on your successful blog site. Those come in the way of themes that provide the overall look to your site, plugins that perform tasks on your site, and widgets that allow you to create content in various formats.
You can buy any of these tools as you wish but the WordPress community provides a huge selection of each tool category for no charge. I suggest that you start with the available free tools and if you later decide that your successful blog site needs a function or look that you can’t find in the free tool selections you can try to find a suitable tool to purchase.
For a theme look through what WordPress.org makes available to find one that you like and that fits what you want your blog site to look like.
For plugins at minimum, I recommend Yoest SEO, Google analytics, contact form, Google sitemaps, spam eliminator, and captcha plugins. You can add to these as you find the need.
The only widgets you really need are for a search box and sidebar advertising.
4. Publish content on pages and blog posts.
The FTC in the US requires that you publish a specific set of pages on your successful blog site. Those are the About page that describes your company, a Contact page where the visitor can get in touch with your company, a Privacy page that states your policy for privacy, a Terms of Service or Use page stipulating what the visitor agrees to as far as your rules for using the site, and an Earnings Disclaimer page.
Those required pages must be static (meaning they stay in one place) and easily available for the visitor to look at via your site’s menu tabs.
When I write a long article – usually 600 words or more – I most often publish it on a static page so the title appears in my menu options. Those articles contain content that I consider of informational interest to my readers and I want them to be readily accessible to them.
My blog posts are smaller articles or comments – normally under 600 words – and they all publish to a blog page. These posts move because when a new one is published it goes to the top of the page and the other posts move down to make room for it. In order to read older blog posts, you must go search for it. This is information that becomes obsolete or outdated after a period of time.
5. Provide for basic SEO but don’t get all worked up about it.
SEO is search engines optimization. The idea is to prepare your content in such a way as to entice the search engines to send visitors to your site.
Aside from a few basic tweaks, I don’t personally consider SEO to be all that important. There are content creators who spend hours trying to manipulate their content for SEO purposes. Usually, when the search engines realize what they’re doing the search engine developers change the manner in which they look at the information in order to negate that manipulation method.
I do use my main keywords in the titles of my articles. I then write my content naturally and let the quality of the information satisfy the search engines. When you write about a particular subject naturally the keywords will show up as the content flows off your pen (fingers). The search engines will see those keywords as an integral part of your article and recognize it as quality content.
6. Monetize and generate traffic.
The main purpose of your professional blog site is to make some money.
You do that by promoting products that are of interest to your existing readers and visitors to your blog.
Product promotion methods include affiliate links to other marketer’s product offerings, contextual ads, B2B advertising, list building, and banner publication. These are just a few of a long list of monetization techniques.
As monetizing won’t work without visitors you need to be familiar with traffic generation methods.
You attract free traffic to your site by writing articles that you submit to articles directories for publication on their sites, filming videos that you submit to video sites, posting content on niche related forums and blogs, and giving away products such as books and software applications to get people to join your subscriber base.
You can also use the paid traffic methods to get visitors. Some of those are advertising classifieds, solo ads, magazine ads, and buying advertising from niche related blog owners.
7. You need a hosting company to house your blog.
In order to display your successful blog site on the web so people can visit it you’ll need to hire a hosting service where your blog will live.
There are many hosting services available. You should be careful in which you choose as their customer support and prices vary somewhat.
I personally recommend Namecheap and Hostgator myself. Here are my links to both:
http://discoverhowtoworkfromhome.biz/hostgator
http://discoverhowtoworkfromhome.biz/namecheap
Of the two I prefer Namecheap. They are slightly lower in their prices and their customer support is excellent.
You’re welcome to shop around of course. The main idea is to find one that you’re comfortable with.
8. Continue your blogging education.
I hope I’ve given you some valuable information here that you can use toward growing your business to success.
The fact is however that I couldn’t possibly cover everything about creating a successful blog site in this short article. You need to study more about blogging techniques and how to make them work for you.
Toward that end let me suggest a training course that I market as an affiliate:
>> Click Here to Get That Course of Action Now!
The course is called The Blogging Guru Blueprint. It’s from Patrick Chan who is a highly successful marketer.
I suggest you click the link above and get started now.
Ready to start your blog?
That’s a good starter list for blogging success:
1. Your successful blog site needs a specific niche.
2. Select a platform for your blog.
3. Choose the tools that work best for your site.
4. Publish content on pages and blog posts.
5. Provide for basic SEO but don’t get all worked up about it.
6. Monetize and generate traffic.
7. You need a hosting company to house your blog.
8. Continue your blogging education.
Your next step is up to you. Take these action items and start building your successful blog site.
And don’t forget to grab The Blogging Guru Blueprint to help yourself become a professional blogging superstar.
Here’s to your blogging success.
