As marketers, we are told that we should be article marketing. It is how you make money as an affiliate, it is how you promote your websites and it is how you add content to your virtual real estate empire.

Many people find article writing difficult to do because they are not used to writing. If you have the money, it can be outsourced. However, for many people starting out online, money is tight and so they can’t afford an outsourcer.

You can get articles written for a couple of dollars, but they are likely to be very poor quality. For a decent 400 to 500 word article you are looking to pay around ten dollars, possibly more depending on the niche and the author.

You can write the articles yourself, and it’s not that difficult to do if you follow a system. Many people suffer from writers block or are just not used to writing an article. It can be very daunting to sit down and write if it is something you are not used to.

Below is a system that works very well, it is one I use myself and you can be writing high quality articles surprisingly quickly with this technique. It really isn’t that hard and it enables even the most novice of writers to create decent articles rapidly.

Step 1 : Decide upon the niche you are writing in.

Step 2 : Determine which keyword(s) you are targeting in your article.

Step 3 : Determine the subject your article will be about.

Step 4 : Type into Google some of your keywords and see what problems and issues people are facing in that niche. What do they want to know? What is their pain? What solutions are they looking for?

Step 5 : Write a powerful, interest building title with your keyword at the start, if possible.

Step 6 : Write out four or five short sentences about the problem (don’t give away too much … you want your reader to buy).

Step 7 : Turn each sentence into more descriptive paragraphs, remembering not to give away too much information.

Step 8 : Write a paragraph introducing the article at the top.

Step 9 : Write a paragraph summarizing what was in the article at the bottom.

And there you have a good quality, unique article that you could spin or just submit to an article directory or use on your website. Content is king on the Internet, and unique content provides you with an edge over the competition.

This method will help you to quickly write articles, and it won’t be long before you can write a high quality article in under ten minutes. With practise, you will be able to do them in five to seven minutes easily!

And remember the more articles you have out there, the more you can potentially earn!

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Generate Traffic To Your Product Offer With A Giveaway Event

One of the easiest techniques you can use to generate traffic to your website is contributing a product to an online giveaway event.

If your product is a good value people will give you their contact information and you then have the opportunity to market your products to those people now and in the future – as long as they remain subscribers to your list.

For more methods for generating low-cost traffic to your marketing offers, check out this article.

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Many marketers get so caught up in the stampede for traffic that they spend all their time building links. They forget that one of the most vital parts of SEO are the on page factors.

These are not complex for you to do and are something that should be fundamental when you create a new site. WordPress is an ideal platform as it typically lends itself well to search engine optimization.

The first step is for you to ensure you have set your title tag correctly. This needs to be 64 characters in length. Any longer and it will be cut off and this will look very odd in the search engine results.

The title tag needs to tell people what your site is about in such a way to entice them in to your web site. It needs to include a keyword that is specific for the page the title tag is on. Every page on your website should have its own unique title tag. You should never use the same title tag on every page.

Next are your meta keywords and meta description. These tell the search engine spiders what your site is about. They are not massively important to the search engines, as most of them will analyse your site to see what it is really about.

These are important if you are using Adsense as without these meta tags in place, you find your Adsense ads are not focused on your niche.

The meta description is important because it appears in the search engine results. It is 150 characters for you to get people to click on your link and come to your website. You need to be concise and enticing in the same sentence.

Your meta keywords and description should also be unique for each page within your site.

Any images on your site have what is known as ALT tags. These are tags which provide an alternative description for the visually impaired. These are noticed by the search engines and can get your images ranking well. Make sure you do not attach the same keyword to too many ALT tags and add the word graphic, picture, image or something similar afterwards. This will again help tell the search engines your website is relevant for those keywords.

On top of this you can include your keyword in the header 1 (h1) tag on your page, i.e. the title in the text. This is another indicator to the search engines that your site is important for that keyword.

Using your keyword well within the text of your page and including related keywords around it will also help your site rank.

You must make sure you do not spam or keyword stuff any of your pages because it is a surefire way to get yourself dropped from the search engine results.

By performing some simple on page SEO optimization you can gain the advantage in the search engines. Remember that not all marketers do this, and this can put you ahead of your competition, which is vital for your profitable success.

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Create Your Own Product – Why You Really Need Your Own Product Arsenal

Create Your Own Product - Why You Really Do Need Your Own ProductsIf you look around the net for information about internet marketing you’ll find the majority of successful entrepreneurs recommending that you create your own product in order to enjoy the highest profit and income from your online business efforts.

They’ll also tell you that owning your own product gives you the best shot at growing a large list of buyers. And of course, your list decides the level of success your business reaches.

The reason behind that advice is because to reach the top rung on the entrepreneurial ladder you must be recognized as an expert in your niche and when you have enough knowledge to create your own product people will recognize you as an expert. There is a big market out there looking for good information products.

The simplest way to produce a product is to write about some type of information. There’s always room for high-quality information that people find highly valuable for solving their problems, soothing a hurt, or in some other way making their lives easier to live.

What do you create your own product about?

Before you start work on your product you must decide what niche you’ll work in. Consider the answers to the following questions as a first step:

What do I enjoy doing the most?

What is the area of my best knowledge?

What knowledge area can I comfortably write a novel about if I put my energies toward the effort?

Am I willing to commit to directing my energies toward that effort?

After you make the decision as to the niche you’ll produce your information product in you next want to research the subject of your product. Spend a bit of time on researching a niche on Amazon,

Make a list of a dozen or so ideas relating to subjects that you feel you want to write about. Then go to Google, Amazon, and Clickbank. Enter your ideas one-at-a-time into their search functions. You’re looking for search results that contain a number of products for each product idea.

After narrowing your ideas list down to four to six subjects that each have a number of information products go have a look at which of those products have high sales/popularity rates. List them in order of that.

Take the top subject on your list. That’s your first information product. Start writing what you know about it. If you can divide it into a variety of products do so. For instance; if your first subject is How to Start an Online Business you can write individual books about traffic generation, search engine optimization, content marketing, affiliate marketing, product creation, etc.

There are a lot more sub-topics involved in starting an online business, each providing the opportunity to create one, or more, information products by themselves. I think you get the idea here. You’re looking to create an arsenal of marketable products over time.

The more products for sell for a given subject the better the chance that you can create a successful product for that subject.

Competition is a good thing.

Now you have a new research project. You want to gather as much information about your subject as possible. Go do that. Add your own know-how to that research, gather it all together, and – using your own words to make it unique – turn it into a report, book, tutorial, or another form of an information product.

Make it the highest quality that your abilities allow. Here’s a new question for you: If your finished product was offered to you by someone else would you pay to get it for the information it contains?

If not then fix it until you would pay for it.

After you edit your product (or better yet have someone else do the editing because we do tend to miss our own mistakes) into a version you are proud of, turn it into a Portable Document Format (PDF). It’s a file type that all computers can read.

You can use Open Office to convert files from text to PDF format. Open Office is a suite of productivity tools very similar to Microsoft Office and Open Office is free to download to your computer.

One final thought. Don’t spend forever trying to make this a perfect product. Perfect is a nonexistent state anyway. It’s more important that your information is highly informative and helpful. If what you deliver gives value the reader will be happy and more than ready to purchase your future products.

So create your own product. Make it a high-quality product, make it look presentable, and get it on the market so your future customers can benefit from your wisdom.

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What Is Search Engine Optimization

Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be “submitted” to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.

Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.

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Website as Storefronts

A customer walks into the store, browses through products and shelves, picks up items, inspects, considers the prices, chooses a product and takes it to the cash register to pay. Now if you want to sell your products online, then your site must be enabled for e-commerce, where you must have the following features:

* You need to provide plenty of content and product description like sizes, dimensions, colors and comparisons with other similar products. It must allow the customer to choose a product, get a clear pricing and shipping costs on the product, complete the transaction and get an order number, and/or invoice confirmation via email. Allow your customer to choose a shipping method.

* You must tell the customer if the item is in stock or delivered against order. Ideally, you should have an email contact or live help if the customer has a question. Most importantly you must respond immediately! If you want to provide your own live chat and help desk services on your website, specialized softwares are available for purchase.

* Be sure your customer service links are large and clearly marked, so your client does not have to dig around to find information.

* Provide an ‘about us’ section or a section about your policies. If you have privacy statements and customer satisfaction policies, your customer will feel better about shopping in your store.

* You probably want to have customer quotes and references on the storefront page, as well, to let your prospective client know that others are happy with your service.

* Provide an FAQ with information about your return-back policies, guarantees, shipping prices and insurance charges if any.

* If you are so inclined, you can offer a print catalogue if the customer prefers to order one from your storefront and shop in the privacy of their homes.

* Do not annoy your customers by presenting products that are marked ‘sold’ or pages that say ‘under construction’ or ‘coming soon’.

* Do add new content frequently, so your returning customers will not be bored by seeing the same products they saw four months ago.

* If your site has got a date tag or has current references, be careful to change these references frequently so you don’t give the perception that nobody is attending or reading your site.

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Bretts Test

Bretts Test

[re_engager id=’714′]

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Web hosting Services and Domain names

Choosing an appropriate domain name is very important. First and foremost, when it comes to domain names, try to stay away from the silly, stupid, ridiculous or clever. Keep your domain name simple and make it something your customers can remember if they lose the link to your business website.

Take note that, while your domain name on Geocities or AOL may seem like the least expensive way to go, it may also get you dropped from certain search engines. Some search engines ignore domain addresses that reside on these ‘free servers’ or on the ‘cheap’ servers.

Even if your site is recognized and considered by search engines, a professional domain name that uses your primary company name or associated words is likely to get more attention and be considered as a stable business by your prospective customers.

Purchasing domain names are not that expensive which cost about $100 and there are many companies that can register the name for you, provided it is available and has not already been used by another company.

Using one of your keywords in your domain name can increase your score on some search engines. For example, solderingirons.com could be more effective as Electric-soldering-irons.com, if that domain name was available.

You might also choose to establish more than one domain name using keywords and then link your ‘doorway’ domain sites to your primary site. But you will have to pay for each of the domain name and also the monthly hosting fees. It all depends on the type and size of your business and your competition.

Keep in mind that some search engines disregard ‘doorway’ sites. So put at least a page of content on the doorway site with some useful information and then link it to your primary site. But don’t design it as an empty page. The other reason being, you can have one, three, five, or even more email addresses that all contain your business name, and give your business a professional feel. When customers get emails from dominicstone@solderingirons.com they feel as if they are dealing with a stable, professional business operation.

No need for customers to understand how you manage all your email boxes on your domain. They just need to feel your business is dependable and reputable.

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Web Hosting Companies

With thousands of web hosting companies in the market it can be difficult if not impossible to know which web site hosting companies truly provide an excellent hosting solution at an excellent price. When you have an established domain name with a good web hosting company, you can get reports on your traffic and which of your pages your customers are visiting most often, as well as many other statistics.

Your web host will charge you a fee for monthly service that ranges from $10 or $20 to the more expensive $50.00 per month. Plan to pay between $300 and $500 per year to your web host.

Always avoid free or very inexpensive web hosting services, because you may experience bouts of server downtimes and you are likely to have significant limitations in storage, number of email addresses, FTP upload etc.

Be sure your web host can accommodate e-commerce and storefronts, wireless capability, bogs, forums, chats, online interactive helps and anything else you want to add onto your site.

Estimate what your growth needs are and ensure that this web host can serve you as you grow. The last thing you want to do is change host mid way unless you absolutely have to do so.

Check your bandwidth capability to be sure that, if your website traffic grows rapidly, your customers will not have to wait to download or view information. Three things to look for in a web hosting company are:

1. Excellent Customer Support: Your hosting provider should be there for you 24/7 and give you instant access to the technicians you need to solve your problem. Ask them how long it takes for them to typically respond to your problem. A good test is to call them in the mid night to check if you get to a live, level 3 support.

2. A Sound Infrastructure: Check whether they offer a multi-homed network powered by multiple bandwidth providers to ensure redundancy. Some offer a 100% guarantee on its network availability or network uptime.

3. Financial Stability: If you’re running very critical operations, you can’t afford to be with a hosting company that may not be in business in a few months.

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Viral Marketing 101 – Not Using It Could Kill Your Business!

Creativity.

This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of marketing must be employed and utilized.

It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worse of all, you business could just get killed.

While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing.

While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spywares.

Viral Marketing Overview

Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.

In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.

Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pas on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well.

Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.

Using Viral Marketing to your advantage

The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.

Most every site and companies are catching on to the effectivity of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.

Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game, a funny story many ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them moir popular. Remember the movie “The Blair Witch Project”?

Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft’s Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them.

Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.

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